#1 Is the SEO provider legitimate and able to provide recent examples of work?

Any company or individual claiming to do SEO better have work readily available to show.  This can be with a real time search of the desired keyword for another client, or with screen shots of previous successes.  You will also want to ask some questions about how quickly they were able to get their previous clients to the top of search engines and what the total cost was.

#2 Are they willing to guarantee something?

It is not standard practice for a company to guarantee a top position on a search engine.  There are way too many variables going into the rankings to guarantee this.  There is no way to tell what your competitors are dumping into their search engine marketing.  However, it is a whole different story when it comes to guaranteeing traffic on your site.  If your SEO provider isn’t willing to guarantee some amount of increased traffic on your website, it should be a no go!  I typically guarantee my SEO clients that I can double their traffic within three months.  This is always done after some research of course, and may very by client.  Being #1 on Google for a desired keyword is great, but having double or triple the hits to your website is also great.  An increase in traffic to your website is great because it typically comes from other sites around the internet that will continue to send users to your site even after you stop paying for SEO.  This consistent and residual traffic will in turn raise your rank on search engines.  There is no reason a SEO company wouldn’t guarantee an increase in traffic, or continue working without pay until they have.

#3 Is the company outsourcing SEO or blog writing over seas?

Aside from hurting the U.S. economy, outsourcing SEO can be very detrimental.  If SEO isn’t done correctly, it can actually harm your websites rankings.  The best way to ensure proper SEO is to hire someone who has a good reputation and does the work themselves.

#4 What services are included in the SEO program?

All SEO programs should have a series of four steps. First should be in depth research of keywords and the amount of people searching for them in comparison to the competition fighting for a top ranking spot.  Second should be a series of on-site optimizations that include copy writing for SEO, sitemaps, meta data, optimized images, etc.  Third, your SEO program should include a series of social media services including blogging, facebook, twitter, and bookmarking.  Finally, you need feedback.  Every SEO program should provide you with monthly reports that are easy to understand and show improvements.

Any Questions?
262-893-9011
http://www.mcmultimedia.com

Here are some stunning facts that prove how important search engines are when it comes to revenue generating website design.

1. Fact: According to a study by comScore qSearch, there are 4.9 billion Internet searches per month and 133 million unique searchers.
2. Fact: Research has shown that 86% of all Internet traffic is generated through search engines.
3. Fact: Not every Web Site is search engine friendly. In fact, some of the most fancy, pricey web sites online are invisible to search engines.
4. Fact: If a site is not designed correctly with SEO in mind, it will never show up on top of any search engine.

Each customer goes through a series of steps before deciding which company to do business with online.   That series of steps typically goes much like this:

1. Customer searches for a product.
2. 87% of customers click on the top three search engine results.
3. Customer chooses which business looks the most capable, reasonably priced, and legitimate.
4. Customer purchases the product or service from the chosen vendor.

You can have a fancy website designed, but if you don’t show up in the top three search engine listings, your potential customers will never make it past step two!  This is why search engine optimization is essential to revenue generating website design.

We build websites around the guidelines search engines use to rank websites.  We also build websites to look great and persuade your potential customers to purchase from you. leaving you with a revenue generating website.

Still have questions or wondering if the cost of a website will benefit your business in the long run?  MC Multimedia is familiar with the Milwaukee area and has the tools to research your market potential and determine how many customers are searching for your products or services.  We will even provide you with this research up front and free of charge!

We’re proud to be serving Milwaukee with fair and honest website design and internet marketing services.  You can expect an excellent product at a reasonable price.

Contact us today for more information or to receive a quote:

www.mcmultimedia.com
Contact@MCMultimedia.com
262-893-9011

Our New Website:
www.mcmultimedia.com

Along with our new website launch, we’ve made a bold statement.  100% satisfaction guarantee on every website we design!

Our Guarantee
Our goal is to produce compelling, proactive, and revenue generating websites. If you don’t feel your website or marketing materials are competitive and boast worthy enough to use for your business, we will refund your down payment or continue working on the project until it meets your needs.

Contact us for more information on professional and profitable website design for your business!

Phone: 262-893-9011
Email: Contact@MCMultimedia.com

If you’re just starting out and need a website, a template might be a good option. This will get your information online quickly and without costing you a premium.  Make sure to check the monthly or yearly hosting costs and ensure you’re not signing up for a long-term contract.  Template designs are basically like a brochure online.  They are often difficult to improve when your business grows, so you want to ensure that you can move on at any point.  You will most likely be responsible for providing and placing all copy and photos into the site yourself.  You should always look through samples of other sites made by the same company or software.  Its important to be realistic about how your site will turn out based on the other sample sites. Finally, ensure that changes can be made to content easily and quickly if needed, and that resources are available to help you if you have problems.

Many companies have packages to choose from for website designs.  These packages usually have specific requirements such as copy writing or photography to be supplied by the client.  This is usually more costly up front than a template, but if the site is made correctly it should be able to grow with your business.  It’s important to allow proper planning time to ensure the site will fit your needs.  It is also extremely important to look through the company’s portfolio to see what other sites they have created look like.  Most likely, your site will be similar to the sites already created by the same company. You will want to ensure the quote includes revisions to the sites design and content, along with some SEO done upfront. Another thing to ask about is the turn around time and the things you need to provide for the project to run smoothly.  Most website designers or companies will require you to provide all the copy, photos, and pages to be included in the site up front.  This means that you will need to write about your business in a way that speaks to your customers productively.  Lastly, you want to ensure the hosting cost is reasonable and you will have access to the site files if needed.

If you choose to let the experts learn about your business and completely take over the job of creating your website, you will want a fully customized design.  With this type of service, the company will do everything from research up front to fully completing your site without much help or requirements from you.  If you want a website that will be profitable and more professional than your competitors, you will most likely want to ensure the company knows how to market and advertise your business online.  To have a profitable website, it needs to be creative, energetic, and dynamic.  This means you will want to choose a company that has a background in advertising and will help you develop your site around your clients needs.  You will want a company that will help write your content and choose professional photos.  The difference between a website made with an advertising background should be noticeable.  It will persuade customers to contact you and purchase your product or services. The site will actively communicate your competitive advantage and clearly tell customers what to do next. A site designed by a company that does these things will be the most competitive and profitable website.  This process will also be less stressful for you because you will not be required to provide all the content for your site.

Overall, you will want to work with a design company that is helpful and has a teacher’s heart.  You will want a company that takes the time to educate you to make the best decision without pushing a certain solution.  In the end, you know your business needs better than anyone, and you should have the knowledge to determine what is best for your website.  Always remember that the company’s portfolio is the best way to determine their talent when it comes to designing websites.

Written by:
MCMultimediaDesign.com

With continuing education classes that seemed to revolve around the importance of the internet, MC Multimedia felt right at home.  Everyone was talking about blogging, twitter, facebook, and how to use them effectively for their business.  We enjoyed talking with those who visited our booth about how to use search engine optimization to fully capitalize on their social media efforts.  We stressed the importance of up front research, and having a website designed using many keywords.

Throughout the week, we heard many stories about realtors being unhappy with their current website solutions.  Many had been working with template designs, or just had a company put together a simple website that they could no longer make changes to.  Having a custom designed website is essential for future flexibility.

We look forward to following up with all those whom we met and connected with at the event.  We are also looking forward to working with the realtors and other vendors to improve their websites and online marketing.

View our portfolio online at www.mcmultimediadesign.com

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Scenario #1:  You want a website designed, but don’t want to have SEO done on the site:
A website can be put online, but what good does it do if no one can find it?  Now days, customers will give up on short notice when it comes to finding a website.  Customers expect that a search on Google, yahoo, or MSN will produce the best of the best online has to offer for their needs, and rarely dig deeper than the first page of results.  They also, will rarely type your url directly into the browser and go directly to your site bypassing a search engine.  Because of this, your site needs to be searchable when your business name or services are typed into a search engine.  Without this, only the small percentage of users that know your url and go directly to your site will have access to it.

Contrary to popular belief, search engines are not perfect.  They don’t bring up all related websites by default.  Search engines operate using specific criteria to filter results.  They do this in order to filter malicious websites, but often filter good websites that have poor content or structure.  The criteria they use also changes several times a year to keep up with new techniques of hackers trying to outsmart the search engines.  Therefore, having a website designed that has not taken SEO into consideration, could possibly be filtered by search engines.

Scenario #2:  You already have a website, and just want SEO done to your current website:
Because search engines use specific criteria (that is constantly changing to outsmart hackers) to filter results, your website needs to be built initially with this criteria in mind.  Most likely, if you had a website designed years ago, it wasn’t built by today’s standards.  Also, if you had a site designed recently by someone who knows nothing about search engine optimization, your site most likely breaks some basic rules.

The first step in SEO is to optimize your website files and content to be search engine friendly.  The main component is your sites foundational structure, it needs to be built to show your content or writing above other site components such as code.  This means cleaning out extra code, organizing your content, and properly labeling every aspect of your site.  In many cases, websites are built on a poor foundation that would require serious reworking to be fully optimized.  Even if we generate a ton of traffic to your site using the second step in SEO which is social media and online advertising, your site will not capitalize unless the files are fully optimized.

Scenario #3:  You have a website designed and incorporate a SEO program:
This scenario gives you the ability to fully capitalize in the online marketplace.  With website files that appeal to search engines, and a campaign to generate new and productive visitors to your site, search engines will view you as a perfect candidate for their top listings.  Investing in one without the other is not going to give you good results, if any.  With thousands to millions of potential customers searching for your specific products or services monthly, it is essential to leverage both website design and internet marketing techniques for success.

View our portfolio online at www.mcmultimediadesign.com

Here are some things to consider:

1.  Are your products or services unique and hard to find?
The more unique your products are, the easier it will be to market and sell them online. Many times, we find that products are in high demand in other parts of the country or world, even when our clients think they have fully tapped their market.  Just because you may have a lot of local competition, does not mean that your products are easy to find in other parts of the country.

2.  Is there a demand for your products or services online?
After some research is done, we will be able to tell how many consumers are searching for your products online.  This will help determine the demand for your products or services and the extent of your online market.

3.  How much competition is online for your products or services?
We can also research the number of competitors that are fighting for top rankings to sell similar products online.  Before selling online, you will want to ensure that the market is not flooded with others trying to sell your same products.

4.  Will you be able to beat your competition online with either price, quality, or customer service?
Whether or not you have a lot of online competitors, it will be essential for you to have a competitive advantage.  This can usually be obtained by having more competitive pricing, quality, or service.  This is one way to ensure that you are setting yourself apart from your competition.  Consumers know they can get a better product for a better price and will shop until they find it.  If you can obtain an advantage over other sellers, you will surely capitalize in the online marketplace.

Michelle C. Bruss
MC Multimedia