Website Design & SEO

MC Multimedia has been serving Waukesha County for the past three years and is now looking to expand more into the Milwaukee area.  We focus on great looking, clean, professional, and most of all revenue generating website design.

Here are some stunning facts that prove how important search engines are when it comes to revenue generating website design.

1. Fact: According to a study by comScore qSearch, there are 4.9 billion Internet searches per month and 133 million unique searchers.
2. Fact: Research has shown that 86% of all Internet traffic is generated through search engines.
3. Fact: Not every Web Site is search engine friendly. In fact, some of the most fancy, pricey web sites online are invisible to search engines.
4. Fact: If a site is not designed correctly with SEO in mind, it will never show up on top of any search engine.

Each customer goes through a series of steps before deciding which company to do business with online.   That series of steps typically goes much like this:

1. Customer searches for a product.
2. 87% of customers click on the top three search engine results.
3. Customer chooses which business looks the most capable, reasonably priced, and legitimate.
4. Customer purchases the product or service from the chosen vendor.

You can have a fancy website designed, but if you don’t show up in the top three search engine listings, your potential customers will never make it past step two!  This is why search engine optimization is essential to revenue generating website design.

We build websites around the guidelines search engines use to rank websites.  We also build websites to look great and persuade your potential customers to purchase from you. leaving you with a revenue generating website.

Still have questions or wondering if the cost of a website will benefit your business in the long run?  MC Multimedia is familiar with the Milwaukee area and has the tools to research your market potential and determine how many customers are searching for your products or services.  We will even provide you with this research up front and free of charge!

We’re proud to be serving Milwaukee with fair and honest website design and internet marketing services.  You can expect an excellent product at a reasonable price.

Contact us today for more information or to receive a quote:

www.mcmultimedia.com
Contact@MCMultimedia.com
262-893-9011

MC Multimedia has launched a new website!  We’ve revamped our website to show our creative style.  You will find it easy to see our work and understand our process.  At MC Multimedia, we believe website design should be simple for our clients to accomplish, yet generate lasting and compelling results.

Our New Website:
www.mcmultimedia.com

Along with our new website launch, we’ve made a bold statement.  100% satisfaction guarantee on every website we design!

Our Guarantee
Our goal is to produce compelling, proactive, and revenue generating websites. If you don’t feel your website or marketing materials are competitive and boast worthy enough to use for your business, we will refund your down payment or continue working on the project until it meets your needs.

Contact us for more information on professional and profitable website design for your business!

Phone: 262-893-9011
Email: Contact@MCMultimedia.com

There are many different types of website design.  Some companies offer do-it-yourself options while others take total control over the project from start to finish.  It’s important to know the options and have the knowledge to choose what’s right for your business.  For the purposes of this blog post, I will focus on template design, custom design package, and a fully customized website.

If you’re just starting out and need a website, a template might be a good option. This will get your information online quickly and without costing you a premium.  Make sure to check the monthly or yearly hosting costs and ensure you’re not signing up for a long-term contract.  Template designs are basically like a brochure online.  They are often difficult to improve when your business grows, so you want to ensure that you can move on at any point.  You will most likely be responsible for providing and placing all copy and photos into the site yourself.  You should always look through samples of other sites made by the same company or software.  Its important to be realistic about how your site will turn out based on the other sample sites. Finally, ensure that changes can be made to content easily and quickly if needed, and that resources are available to help you if you have problems.

Many companies have packages to choose from for website designs.  These packages usually have specific requirements such as copy writing or photography to be supplied by the client.  This is usually more costly up front than a template, but if the site is made correctly it should be able to grow with your business.  It’s important to allow proper planning time to ensure the site will fit your needs.  It is also extremely important to look through the company’s portfolio to see what other sites they have created look like.  Most likely, your site will be similar to the sites already created by the same company. You will want to ensure the quote includes revisions to the sites design and content, along with some SEO done upfront. Another thing to ask about is the turn around time and the things you need to provide for the project to run smoothly.  Most website designers or companies will require you to provide all the copy, photos, and pages to be included in the site up front.  This means that you will need to write about your business in a way that speaks to your customers productively.  Lastly, you want to ensure the hosting cost is reasonable and you will have access to the site files if needed.

If you choose to let the experts learn about your business and completely take over the job of creating your website, you will want a fully customized design.  With this type of service, the company will do everything from research up front to fully completing your site without much help or requirements from you.  If you want a website that will be profitable and more professional than your competitors, you will most likely want to ensure the company knows how to market and advertise your business online.  To have a profitable website, it needs to be creative, energetic, and dynamic.  This means you will want to choose a company that has a background in advertising and will help you develop your site around your clients needs.  You will want a company that will help write your content and choose professional photos.  The difference between a website made with an advertising background should be noticeable.  It will persuade customers to contact you and purchase your product or services. The site will actively communicate your competitive advantage and clearly tell customers what to do next. A site designed by a company that does these things will be the most competitive and profitable website.  This process will also be less stressful for you because you will not be required to provide all the content for your site.

Overall, you will want to work with a design company that is helpful and has a teacher’s heart.  You will want a company that takes the time to educate you to make the best decision without pushing a certain solution.  In the end, you know your business needs better than anyone, and you should have the knowledge to determine what is best for your website.  Always remember that the company’s portfolio is the best way to determine their talent when it comes to designing websites.

Written by:
MCMultimediaDesign.com

As an exhibitor at the 2009 Wisconsin Realtor Association Annual Convention, MC Multimedia enjoyed great company, entertainment, and opportunity.  The event was hosted by the Kalahari Resort in the Wisconsin Dells, and provided continuing education to Wisconsin Realtors.  Upon arrival, it was clear that convenience and comfort were of utmost importance.  The event started with an evening of excitement with a 70’s theme.  There were two hours of exhibition followed by an astounding party featuring a great band and dancers dressed in disco outfits.  There were also dance and costume contests for those attending the party.  After a fun night of free food, beverages, and dancing, all had a great time and were looking forward to the upcoming days.

With continuing education classes that seemed to revolve around the importance of the internet, MC Multimedia felt right at home.  Everyone was talking about blogging, twitter, facebook, and how to use them effectively for their business.  We enjoyed talking with those who visited our booth about how to use search engine optimization to fully capitalize on their social media efforts.  We stressed the importance of up front research, and having a website designed using many keywords.

Throughout the week, we heard many stories about realtors being unhappy with their current website solutions.  Many had been working with template designs, or just had a company put together a simple website that they could no longer make changes to.  Having a custom designed website is essential for future flexibility.

We look forward to following up with all those whom we met and connected with at the event.  We are also looking forward to working with the realtors and other vendors to improve their websites and online marketing.

View our portfolio online at www.mcmultimediadesign.com

MC Multimedia is attending the WRA Annual Convention 2009 in the Wisconsin Dells September 9th-11th.  We have decided to extend our convention offer to our online customers! The offer is good through December 31, 2009, and you don’t even have to attend the event.  Contact us at 262-893-9011 to set up a meeting today.

Click Here to Print Coupon

Scenario #1:  You want a website designed, but don’t want to have SEO done on the site:
A website can be put online, but what good does it do if no one can find it?  Now days, customers will give up on short notice when it comes to finding a website.  Customers expect that a search on Google, yahoo, or MSN will produce the best of the best online has to offer for their needs, and rarely dig deeper than the first page of results.  They also, will rarely type your url directly into the browser and go directly to your site bypassing a search engine.  Because of this, your site needs to be searchable when your business name or services are typed into a search engine.  Without this, only the small percentage of users that know your url and go directly to your site will have access to it.

Contrary to popular belief, search engines are not perfect.  They don’t bring up all related websites by default.  Search engines operate using specific criteria to filter results.  They do this in order to filter malicious websites, but often filter good websites that have poor content or structure.  The criteria they use also changes several times a year to keep up with new techniques of hackers trying to outsmart the search engines.  Therefore, having a website designed that has not taken SEO into consideration, could possibly be filtered by search engines.

Scenario #2:  You already have a website, and just want SEO done to your current website:
Because search engines use specific criteria (that is constantly changing to outsmart hackers) to filter results, your website needs to be built initially with this criteria in mind.  Most likely, if you had a website designed years ago, it wasn’t built by today’s standards.  Also, if you had a site designed recently by someone who knows nothing about search engine optimization, your site most likely breaks some basic rules.

The first step in SEO is to optimize your website files and content to be search engine friendly.  The main component is your sites foundational structure, it needs to be built to show your content or writing above other site components such as code.  This means cleaning out extra code, organizing your content, and properly labeling every aspect of your site.  In many cases, websites are built on a poor foundation that would require serious reworking to be fully optimized.  Even if we generate a ton of traffic to your site using the second step in SEO which is social media and online advertising, your site will not capitalize unless the files are fully optimized.

Scenario #3:  You have a website designed and incorporate a SEO program:
This scenario gives you the ability to fully capitalize in the online marketplace.  With website files that appeal to search engines, and a campaign to generate new and productive visitors to your site, search engines will view you as a perfect candidate for their top listings.  Investing in one without the other is not going to give you good results, if any.  With thousands to millions of potential customers searching for your specific products or services monthly, it is essential to leverage both website design and internet marketing techniques for success.

View our portfolio online at www.mcmultimediadesign.com